HEIDI DUDAล
COPYWRITER + BRAND ADVISOR
FOR MAXED OUT FOUNDERS AND MARKETING DIRECTORS
My Words
Youโre neck-deep in meetings, budgets, 3-year strategies and the rest. Briefing a copywriter is at the bottom of your to-do list. I fill in the gaps of the 5-minute brief youโve missed your loo break to craft. I write the words busy people donโt have the brain space to uncover.
๐ BRAND POSITIONING
The strategy and a strapping strapline.๐ MARKETING CAMPAIGNS
Headlines, toelines and all-the-bits-in-the-middle lines.๐ง PRODUCTS AND PACKAGING
Words on the frontline with zero sperring ellors.
๐จ EMAIL
Talking to people who have offered up a slice of their inbox.๐ฑ SOCIAL MEDIA
To brighten tired eyes that scroll.๐ WEBSITE AND SEO
Like bingo but with keywords and fewer brandies.
โ๏ธ REPORTS AND BLOGS
Lots of good sentences, one after another.๐ฃ PRESS RELEASES
And you can simply press release. Sorry.๐ INTERNAL COMMS
To make the office evacuation guide a coffee break read.
MY PAST
I'll attempt to make this less ominous than it sounds. We'll start with the moment I forgot to order 40,000kg of strawberries.Cue a swift exit from logistics and a leap into the marketing team at innocent drinks. Over the past decade I've worked up from Brand Manager to Head of Marketing. And I've learned that a strong and consistent voice connects a brand with its people better than a poised PR flash mob in central London. Yes, I've done that. I've sat in your seat with the tug of budget reviews and team management leaving no time to build your brand's voice. I write the words busy people don't have the brain space to uncover. If that's up your avenue, let's chat.